WINTER PARK, FL - Amy Horning was awarded the Promotional Products Assocation of Florida (PPAF) scholarship this year.  She was chosen from a pool of applicants that were required to submit an essay and satisfy criteria established by the association.  Amy will use her scholarship money to enhance her knowledge of the industry, advance her business skills, and better serve her clients through continued education and tradeshow attendance. 

LASTING IMPRESSIONS:  A SURVEY OF BUSINESS TRAVELERS REVEALS THE POWER OF PROMOTIONAL PRODUCTS

 Have you personally read a newspaper or magazine in the past week?  Can you recall any of the advertisers?  Majority of people cannot.  However, not all advertising mediums are so forgettable.  Promotional products proved to be very memorable with a recall rate significantly higher than many other forms of advertising.  Can you recall a promotional item given to you and who it was from?

 A survey was completed in a major US International airport asking 800 people - mainly business travelers - a  22-question survey.  Based on their answers, the following significant conclusions were made about the impact and recognition of promotional products:

 •  Nearly three quarters (71.2%) had received a promotional product in the past 12 months.  Of that group, 76.1% could remember the... read more »